Indianapolis Neighborhood Housing Partnership Hires Synergy Marketing to Change Public Perception

Indianapolis Neighborhood Housing Partnership selected Synergy Marketing Group to help change public perception of the 25 year old organization. Synergy benchmarked and monitored market demand, developed strategic messaging, introduced digital marketing strategies, built relationships in the business community and increased marketplace awareness.

The Return on Investment (ROI) of Non-Profit Marketing

INHP was formed in 1988 to increase homeownership rates in Indianapolis – the 12th largest city in the U.S. – located in Marion County, Indiana – the largest county in the state with over 900,000 residents. Over the years, the organization’s mission, services, target demographic and brand identity have all evolved. While INHP has made a positive impact on the communities, families and individuals it has helped since its formation, the non-profit is ramping up marketing efforts as it approaches its 25th anniversary.  The organization hired Synergy to tell its story and bring its current brand, message and mission to the marketplace. The marketing agency provided marketing metrics benchmarking and tracking, strategic planning, key message development, program support, PR and media relations and a host of digital marketing services that include website strategy, search engine optimization (SEO), blogging, social media, online advertising and e-mail marketing. With Synergy’s help, INHP expects to improve its marketing ROI through demand marketing, better lead generation and capture strategies, marketing automation and data analytics to assess campaign performance and guide marketing investments.

Synergy Marketing Group has more than 15 years of experience in strategic marketing. We work with organizations that are serious about improvement, change and progress. Our marketing firm offers a high level of performance, accountability and results. Please use the form on this page to schedule a consultation with one of our executives. We can’t wait to help you make a larger impact.

 

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