Let us make a measurable impact.

Don’t wait, let's connect today!

First Name*
Last Name*
Email*
Phone*
Country*
Zip Code*
I would like to:*
Your Company Name*
Your Job Title*
Your Industry
Industry Details
Tell us more about what you are trying to accomplish.
Feel free to upload your Business Plan, Marketing Plan or RFP in .PDF or MS Word format.
Current or Last Employer*
Current or Last Job Title*
Available Start Date*
Preferred Location(s)*
Years of Professional Experience*
Areas of Functional Expertise*
Other Expertise
Desired Position*
Other Interested Position
Employment Type
Resume & Cover Letter*
Upload your cover letter + resume as ONE document in .PDF or MS Word format.
Enter the code from above.
privacy policy.

How Do You Know When Your Company Needs Crisis Management?

By: Amy Zucker

I had an interesting discussion with an executive about what constitutes a crisis situation and requires professional crisis management and crisis communications.

From my perspective, I felt it was obvious his company was in crisis, but he disagreed saying his company was doing well. His comment really got me thinking. Your business can be productive, generating revenue and even profitable, yet still be in crisis. So what constitutes a crisis and when might a crisis situation take its toll on business performance?

In this particular case, I defined the situation as a crisis based on market feedback. This specific company was receiving significant negative press as well as highly prejudicial commentary from industry peers on the social media networks. Any search for information about this company on the Internet returned lies, rumors, innuendoes and smear campaigns. In my professional opinion, this company was in crisis because it was not in control of its brand, message or reputation in the marketplace.

While the crisis situation has not started to noticeably affect business operations or revenue performance, I wouldn’t suggest waiting for the inevitable to happen before taking action. It is never too soon to take control of your brand, messaging and reputation. It’s only a matter of time before employees, vendors, customers and prospects hear about the negativity and demand an explanation. True or not, many people believe where there is smoke, there is fire. By not acknowledging a crisis and not taking a proactive position to defend yourself, your actions (or inactions) may be misinterpreted as a sign of guilt.

Over the last 10 years, Synergy Marketing Group has helped dozens of companies in crisis. We’ve helped businesses deal with law suits, hostile mergers, acquisitions and takeovers, facility disasters, mass layoffs, bankruptcies, executive firings and even workplace injuries before and after the courts, media, public and customers became aware of these situations. Our crisis management and crisis communications services include crisis pre-planning, collaboration with legal counsel when necessary, key message development (in the form of talking points, press releases and public statements as well as ghost-writing speeches, letters to the editor and editorials), serving as company spokesperson and media training.

If you’re not sure if your company is in crisis or not or is heading toward a crisis situation that will affect the bottom line, give me a call. I’m happy to sign an NDA (non-disclosure agreement) so we can have a confidential conversation – 317.205.9690 ext. 223 or [email protected].

Successes