PROFILE

 

 

 

INDUSTRY:
Industrial Manufacturing

SECTOR:
Fabricated Metal Equipment

MARKETS:
-Oil + Gas
-Aerospace + Defense
-Mining
-Steel Mill

HEADQUARTERS: Dallas

FOUNDED: 1976

LIFECYCLE: Mature

GOALS:
-Industry Awareness
-Global Expansion
-Market Diversification
-Product Launches
-Revenue Generation

Hannon Hydraulics Partners with Synergy Marketing to Support Global Expansion

Hannon Hydraulics selected Synergy to transform its 35-year-old brand, enter a new market sector and expand globally. In addition, the industrial manufacturer also needed marketing help to revitalize sales efforts.

Synergy Leads Strategic Marketing Program to Help Industrial Manufacturer Achieve Its Ambitious Goals

The results of the partnership between Hannon and Synergy Marketing include the creation and launch of a new brand with international appeal, exposure to worldwide industrial buyers and an impressive pipeline of qualified leads.

The Industrial Marketing Agency’s Approach

To kickoff the engagement with Hannon, Synergy conducted a thorough industry analysis to help the manufacturer identify and measure its potential to capture worldwide market demand for its custom equipment and expert repair services. The industrial marketing agency’s process included market research, vertical market scoring, customer segmentation, buyer profiling and competitive analysis. The output of Synergy’s strategic planning process was a narrowly defined marketing objective, target audience prioritization, geographic focus and focused value proposition. The next step resulted in the creation of a sub-brand for the new business unit.

Within the first 6 months, Synergy completed research and strategic planning, created a new brand identity, launched a new website, developed a new sales and marketing kit and initiated an annual print advertising program. The industrial marketing agency also jump started a comprehensive digital marketing program that included social media, e-mail marketing, blogging and SEO. In addition, Synergy supported Hannon’s executive team through several international trade shows and business trips. The ageny’s efforts transformed the 35-year-old manufacturer’s brand image, propelled the company into the global marketplace, established credibility in the international offshore drilling industry and generated a flow of qualified sales leads.

Since 2002, Synergy has been known as one of the industry’s top industrial marketing agencies (with offices in St. Louis, Dallas, Indianapolis and clients around the world). If you are looking for an experienced industrial marketing agency to help your business move to the next level with proven processes, fill out the form on this page to schedule a consultation with one of our marketing experts.

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