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Green Marketing/Advertising/PR Firm Practices What it Preaches

By: Marc Zucker

It’s no secret that the traditional “brochure” – as we knew it and loved it a decade ago – is nearly as extinct as the dinosaur. In today’s economy you have to be nimble, cost-conscious and green to survive! So stop printing sales and marketing materials and start leveraging the power of the Internet to prospect, generate leads and close deals!

Businesses today have to be entrepreneurial to get ahead. This means you have to constantly watch out for new market opportunities and have the ability to capitalize on them instantaneously. If your organization is still utilizing a lot of printed sales and marketing material, you cannot possibly move fast enough nor stretch your budget far enough to take advantage of marketplace changes. Here are five easy ways to start utilizing electronic and Web-based marketing tools to immediately and cost-effectively generate qualified in-bound leads:

Transform your website into a sales lead magnet. Promote valuable give-aways that entice web visitors to learn more. It doesn’t have to be something expensive like a jet ski or iPod – think about intellectual assets such as white papers, case studies, free assessments, etc.
Utilize e-mail marketing to upsell, cross sell and revitalize dormant. If you have a solid database, you have a captive audience that knows your company. Take advantage of these relationships to share news about new products, services and special promotions that could generate new revenue.
Use search engine optimization to organically (that’s free!) to improve your website rankings on search engines. This will ensure your website ranks higher and more frequently than your competitors’. If your company is the first vendor a prospect finds AND you offer a compelling call-to-action, you will consistently generate new, qualified leads.
Try pay-per-click advertising to target prospects and drive leads straight to your website. In addition to Google and Yahoo!, Facebook and other social media outlets also offer this highly targeted form of advertising – check it out!
Create electronic sales and marketing materials that you can e-mail to prospects or print-on-demand for face-to-face meetings. These digital documents are fast and easy to update so they are always current.

All five of these electronic marketing ideas are fast, affordable and effective ways to instantly increase awareness, generate in-bound qualified leads and get an edge on the competition. Plus, none of these tactics will kill a tree or increase your company’s carbon footprint. In fact, each approach uses a 100% renewable resource: strategic thinking!

If you’d like to talk about other ways your company can employ eco-friendly sales and marketing strategies, give me a call or e-mail: 888-284-0555 ext. 221 or [email protected]. Not only do we advise our clients on ways they can generate a larger ROI and smaller carbon footprint, we also practice what we preach! In addition to the 5 tips shared in this blog, we also use a variety of other green marketing practices to grow and sustain our agency.

Synergy Marketing Group is a full-service strategic marketing, advertising, public relations, SEO, Internet marketing and website design and development agency with offices in Indianapolis and Dallas.

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