GovPay Payment Processing Software Partners with Synergy Marketing to Boost Business

When GovPay, a payment processing software company that designs applications specifically for government agencies, wanted to expand nationally, it partnered with Synergy Marketing Group due to the firm’s experience with government and software marketing. The agency was retained to develop a brand that could compete on a national level, establish credibility in the government sector, reach elected officials across the country and generate qualified sales leads.

The Government Software Marketing + PR Agency’s Approach

To accomplish these goals, Synergy created a new brand for the organization and a marketing plan to aggressively promote the online credit card processing software.  The campaign included a new website designed to generate and convert qualified sales leads, search engine optimization (SEO), social media, e-mail marketing, direct mail, tradeshow support, advertising, PR and media relations. Within weeks of launching the marketing program, the company began receiving a steady stream of qualified in-bound sales leads from around the country.

If you are looking for one of the industry’s most experienced government marketing agencies, you’ve found us! Since 2002, we’ve worked with dozens of companies targeting municipalities, cities, counties and towns across the country.

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