Genesis Plastics Welding Partnered with Synergy Marketing to Expand Exposure Among Buyers

Genesis Plastics Welding retained Synergy Marketing Group to help expand its business and gain significantly more market share.

Genesis is a plastics & polymer contract manufacturer that serves the healthcare, military, automotive & consumer goods sectors.

Manufacturing Marketing Agency’s Approach

To initiate the engagement with Genesis, Synergy conducted an in-depth strategic marketing planning and benchmarking process. This included a brand audit, buyer evaluation, business analysis, market opportunity assessment and competitive analysis.  The outputs included an evolved brand position and new brand image, refined service segmentation, detailed buyer profiles and re-prioritization of target audience groups.

The comprehensive marketing and lead generation program Synergy developed and implemented includes:

  • Brand design + brand management
  • Web design + website management
  • New sales and marketing material
  • New trade show booth design
  • Branded promotional gear
  • Trade show and conference promotions
  • Sales support
  • PR/media relations
  • Social media
  • Blogging
  • Reputation management
  • Recruitment efforts
  • Advertising
  • eMail marketing campaigns
  • Direct mail campaigns
  • Digital marketing

Synergy’s marketing efforts resulted in a high value brand, industry-wide awareness, market demand for services, quality job candidates and a steady stream of qualified sales leads.

If you need help marketing your manufacturing company, please contact us. We have extensive experience in the industry.

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