PROFILE

 

 

 

INDUSTRY: Industrial Manufacturing

SECTOR: Fabricated Metal Product Production

MARKETS:
-Energy + Power Generation
-Government
-Military

HEADQUARTERS: Tipton, IN

FOUNDED: 1981

LIFECYCLE: Mature

GOALS:
-Market Awareness
-Industry Credibility
-Global Expansion
-Revenue Generation

Frarendi Selects Synergy Marketing to Build Awareness in the Global Marketplace

Frarendi retained Synergy Marketing Group to update its brand image, establish credibility among buyers, increase global awareness and generate a steady stream of qualified sales leads.

Frarendi is a combustion hardware parts supplier to land-based gas turbine manufacturers, military and government agencies and utility companies.

The Industrial Marketing Firm’s Approach to Capture Global Market Share

Synergy conducted an in-depth strategic marketing planning and benchmarking process. This included a brand audit, buyer evaluation, business analysis, market opportunity assessment and competitive analysis.  As a result of the strategy and planning process, Synergy developed a new strong, professional brand for Frarendi designed to resonate with global corporate and government buyers, procurement agents, prime contractors and industry consultants.  The industrial marketing agency translated the brand into a comprehensive identity system and sales/marketing kit to support the company’s worldwide sales efforts. Synergy then implemented an aggressive lead generation marketing program designed to reach international buyers and capture qualified sales leads. This included:

  • Brand design
  • Website design
  • New sales and marketing material
  • Tradeshow and event support and promotion
  • Branded promotional gear
  • Branded educational documentation
  • Sales support
  • Social media
  • Blogging
  • Reputation management
  • Recruitment efforts
  • Advertising
  • eMail marketing campaigns
  • Direct mail campaigns
  • Digital marketing

Synergy’s marketing initiatives resulted in a high value brand, industry-wide awareness and credibility, market demand for products and a steady flow of qualified sales leads and orders.

If you are targeting large manufacturers, government buyers, prime contractors or procurement agents, Synergy can help. We’re one of the most experienced industrial marketing firms with proven processes for reaching, appealing and communicating with these target audience and influencer groups.

Please use the form on this page to schedule a consultation with one of our industrial marketing experts.

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