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Devra Callaghan Joins Synergy Marketing Group as Chief Marketing Officer

By: Amy Zucker

We are very excited to announce the addition of Devra Callaghan as Synergy Marketing Group’s chief marketing officer. This new leadership position will enable our marketing/PR agency to introduce new services, add more clients and expand geographically.

Devra is a well-known, well-respected industry leader. She has worked at some of the largest marketing and advertising agencies in Indianapolis and Chicago. As Synergy’s CMO, Devra is responsible for setting the strategic direction on all client accounts and providing them with executive marketing counsel throughout the relationship.

Devra has 20 years of experience providing strategic marketing to a wide spectrum of consumer and business-to-business industries. These include financial services, legal, retail, health care, food service, arts, sports, entertainment, education, manufacturing, logistics/distribution and not-for-profit.

She’s an expert in market research and analysis, establishing brand and creative direction, strategic message development, determining the best way to reach target audience groups, creating sponsorship opportunities and measuring marketing ROI (return on investment).

If you want to reconnect or get to know Devra, you can reach her at Synergy at 317-205-9690 ext. 227 or at Devra@synergy-mg.com, or view her bio to learn more about her.