PROFILE

 

 

 

INDUSTRY: Restaurant + Bars

SECTOR: National Chain Restaurant

MARKETS:
-Full Service Dining
-Family Dining
-Sports Bar
-Entertainment Complex

LOCATIONS:
-Indianapolis
-St. Louis
-Dallas

FOUNDED: 1982

LIFECYCLE: Mature

GOALS:
-Market Awareness
-National Expansion
-New Location Launches
-Recruitment
-Revenue Generation

Dave & Buster’s Hires Synergy Marketing to Launch Its Largest Restaurant Location

When Dave & Buster’s was opening its newest and largest restaurant location, it retained Synergy Marketing Group to generate months of publicity to support aggressive hiring initiatives, coordinate a series of VIP grand opening events and manage ongoing promotional efforts to attract customers.

dallas-restaurant-marketing-agencies-db

The Agency’s Approach to Restaurant Marketing

Synergy’s restaurant marketing and PR program included advertising, direct mail, contests, media relations, community relations, social media and event planning. It resulted in 50 million media impressions over several months, thousands of Facebook fans, more than 1,000 attendees at the VIP grand opening/ ribbon cutting event, hundreds of tweets and 50 media representatives at the sneak peek event. The sustained publicity blitz also enabled Dave & Buster’s to quickly fill 200 job openings and start building the loyal customer base it would need to thrive long term.

Contact Synergy Marketing Group if you are launching a new restaurant, adding locations or need help marketing an existing restaurant. We have extensive experience marketing chains, franchises and independent restaurants and bars.

Please fill out the form on this page to schedule a consultation with one of our marketing experts.

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