Convergint Technologies Selects Synergy Marketing to Increase Exposure + Sales

Convergint Technologies hired Synergy Marketing Group to significantly increase its exposure in the security, building automation and facility management industries to establish credibility, expand awareness, support sales efforts, generate referrals and drive sales.

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Convergint Technologies is a security, building automation, facility management and fire suppression equipment and systems specialist – headquartered in Chicago.

Synergy’s Approach to Convergint Technologies’ Marketing Challenges

Synergy helped Convergint support and leverage its sales force to increase referrals, leads, sales and revenue. This included updating the brand to showcase its technology advantages, refreshing its product catalogs, technical documentation and sales sheets to be more user friendly, redesigning the website to attract more buyers, increasing exposure at industry conferences and trade shows, conducting PR/media relations campaigns, applying for awards to establish industry credibility, conducting e-mail promotions and direct mail marketing to drive sales, launching trade advertising campaigns and improving the company’s Internet presence to capture more market share.

Synergy developed and implemented a comprehensive marketing program that includes:

  • Brand design
  • Website design
  • Sales and marketing material
  • Technical documentation design
  • Tradeshow and event support and promotion
  • Branded promotional gear
  • Sales support
  • Blogging
  • PR/media relations
  • Advertising
  • eMail marketing
  • Direct mail
  • Digital marketing

Synergy’s marketing efforts resulted in a high value brand, industry-wide awareness and credibility as well as increased referrals, qualified sales leads and revenue.

If you are looking for one of the most experienced marketing firms with experience marketing access control systems, video surveillance systems, building automation systems, fire suppression systems and facility management systems, you’ve found us! Please fill out the form on this page to schedule a consultation with one of our marketing experts.

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