Clear Choice Transcription Selects Synergy Marketing to Differentiate in a Competitive Market

Clear Choice Transcription retained Synergy Marketing Group to increase awareness among healthcare buyers, differentiate its services and generate qualified sales leads in a highly competitive market space.

Clear Choice Transcription is a digital medical transcription and EMR integration provider.

The Healthcare Marketing Agency’s Approach

Synergy Marketing Group helped Clear Choice Transcription define a value-add niche service that filled a gap in the marketplace between traditional transcription and mandated EMR software: digital transcription integrated into EMR systems. This marketing strategy enabled Clear Choice to take advantage of an immediate market need and differentiate itself from competitors (medical transcription companies and EMR software companies). It also created partnership opportunities with competitors that needed a transitional option for medical practices that were slowly moving toward EMR but still had practitioners using traditional transcription.

Synergy refined Clear Choice’s brand position to define the new niche service, establish credibility and better resonate with the healthcare executives, administrators, information officers and medical practice managers. The healthcare marketing agency also developed an aggressive lead generation and marketing plan to educate the market and keep Clear Choice in front of decision makers and influencers.This included:

  • Brand design + brand management
  • Web design + website management
  • New sales and marketing material
  • Tradeshow and event support and promotion
  • Branded promotional gear
  • Updated educational documentation
  • Sales support
  • Social media
  • Blogging
  • Reputation management
  • Recruitment efforts
  • Advertising
  • eMail marketing
  • Direct mail
  • Digital marketing

The marketing program resulted in high-profile industry exposure, qualified sales leads, a growing database of prospects and many new revenue opportunities.

If you need help promoting your medical or healthcare company, please contact us. Since 2002, Synergy has earned the reputation as one of the most trusted healthcare and medical informatics marketing firms.

 

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