Synergy facilitated a full day media training program for the bank’s executive team. It included reviewing the approved key messages, learning ways to customize the script and delivering the talking points on camera. The intensive program included techniques and feedback on word choice, grammar, facial expression, eye contact, energy level, dress, grooming and body language. Each member of the leadership team had the opportunity to practice on-camera and replay the footage multiple times. At the end of a long, yet productive day, all of the participants performed well, felt confident and were prepared to the upcoming promotional campaign. The client reported that the management team exceeded expectations throughout the successful campaign.