PROFILE

 

 

 

INDUSTRY: Higher Education

SECTOR: Career-Oriented College

MARKETS:
-Business + Technology
-Nursing
-Healthcare + Wellness
-Veterinary Technology
-Legal Studies

LOCATIONS:
-Indianapolis
-St. Louis
-Dallas
-Kansas City

FOUNDED: 2003

LIFECYCLE: Mature

GOALS:
-Market Awareness
-New Campus Launches
-New Program Launches
-Enrollment
-Recruitment

Brown Mackie College Partners with Synergy Marketing to Promote New Campus Launch

Brown Mackie College selected Synergy Marketing Group to provide promotional support for the launch of its 18th campus. The college had aggressive goals for hiring faculty and staff, marketing its business, healthcare, legal, technology, nursing and veterinary programs and attracting students.

Brown Mackie College has campuses in Indianapolis, St. Louis, Dallas, Kansas City and many other locations. The higher education institution offers degree programs in many career-oriented fields including healthcare, wellness, nursing, business, technology, veterinary technology, legal studies, construction trades and early childhood education.

The College Marketing + Public Relations Agency’s Approach

Brown Mackie College’s marketing and PR launch campaign included a combination of public relations, media relations, community relations, government relations, event planning and promotion, direct mail and advertising. As a result of Synergy’s efforts, the college met all of its goals for hiring, applications and enrollment. Additionally, Synergy generated sustained press coverage throughout the launch cycle, introduced the local president to the VIP business community, planned a well-attended ribbon-cutting grand opening event and softened the beaches for future degree program roll-outs.

If you are launching a new university or college campus, new technical training school or program, or need help marketing an existing educational institution, please contact us. We have extensive experience in the industry and we can hit the ground running.

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