Art Institutes Selects Synergy Marketing to Promote New Campus Launches

When The Art Institutes launched its 31st campus, the school selected Synergy Marketing Group, a proven higher education marketing firm to provide promotional support.

The Art Institutes has campuses in Indianapolis, St. Louis, Dallas, Kansas City and many other locations. The school offers degree programs in visual design, interior design, film, fashion and culinary arts.

The Higher Education Marketing Agency’s Approach

The Art Institutes’ new campus marketing and PR launch campaign included a combination of public relations, media relations, community relations, government relations, event planning and promotion, direct mail and advertising. As a result of Synergy’s efforts, the school met all of its goals for hiring, student applications and enrollment. Additionally, Synergy generated sustained press coverage throughout the launch cycle, introduced the local president to the VIP business community, planned a well-attended ribbon-cutting grand opening event and paved the way for future degree program roll-outs. After the launch, Synergy continued to support the new school to drive enrollment and promote new programs and events.

If you are launching a new university or college campus, new technical training school or program, or need help marketing an existing educational institution, please contact us. We have extensive experience in the industry and we can hit the ground running.

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