Taste Cafe Selects Synergy to Launch the New Brand + Restaurant Concept
When two chefs, one from L.A. and one from New York City, were developing a new restaurant concept, they needed a marketing partner that could bring business savvy and creative inspiration to the table. They chose SMG, an experienced restaurant marketing and PR agency to help them launch the new brand and posh neighborhood eatery: Taste Cafe.
The Restaurant Marketing + PR Agency’s Approach
SMG’s first assignment was working with the restaurateurs to help them write a business plan so they could get a loan. Not only did they get the full loan amount, the banker told the two chefs they presented the most impressive business plan he had seen in a long time. The Agency’s next assignment included site selection and space planning. SMG also created the restaurant’s first logo, website, menu, advertisements and promotions. In addition, the Agency launched a PR campaign to introduce the two chefs to the media and restaurant reviewers. The promotional efforts resulted in significant press coverage, a huge buzz among local foodies and the start of what would become a generation of loyal diners.
If you are launching a new restaurant concept or need help reinvigorating an existing restaurant, contact SMG. We have extensive experience in the hospitality industry and we’re known as one of the best restaurant marketing and PR agencies in Indianapolis, St. Louis and Dallas.
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