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Village Apartments Hires Synergy Marketing to Target College Students

Synergy was approached by the executives of a luxury apartment communities specifically designed to meet the lifestyle needs of high-tech college students at the University of Indiana in Bloomington and the University of Illinois in Champaign. When these new residential properties were completing construction and needed to meet first-time occupancy goals, the investment and ownership teams retained Synergy Marketing Group, an experienced real estate and apartment community marketing, advertising and public relations (PR) firm/agency.

Residential Real Estate Marketing, Advertising + PR Agency’s Approach

Synergy created a fun, vibrant brand for the apartment communities to appeal to tech-savvy college students.  This included a custom photo shoot of the beautiful property, highlighting its technology amenities. Synergy also designed an interactive website and conducted search engine optimization (SEO), PR and media relations, advertising, social media, on-site promotions and events, e-mail marketing and community relations to generate a continuous buzz on campus. The marketing campaigns resulted in full occupancy by opening day and early renewals heading into the properties’ second year.

If you are looking for one of the industry’s most experienced residential real estate and apartment community marketing, advertising and public relations (PR) firms/agencies, you’ve found us! We’ve worked with a variety of residential housing communities across the country.

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation.