Cosmetic + Plastic Surgery Practice: Advertising + Marketing Case Study

After 20 years as a practicing ObGyn, a physician switched specialty areas and opened a cosmetic surgery medical center. She needed help breaking into a highly competitive marketplace, establishing a new patient base and booking procedures, so she retained Synergy Marketing Group, a top healthcare marketing agency with experience in plastic and cosmetic surgery marketing.

The Plastic + Cosmetic Surgery Marketing Agency’s Approach

Synergy created a new brand image and strategic marketing plan to aggressively promote the new cosmetic surgery center. The campaign included a geo-targeted SEO website, search engine optimization and link building program, blogging, social media, e-mail marketing and direct mail campaigns, broadcast, online and outdoor advertising, a patient referral program and public relations. Our marketing efforts resulted in a consistent, high volume influx of qualified leads. During the first three months of the marketing program, the new medical center received over 300 qualified in-bound patient inquiries.

If you are looking for one of the industry’s most experienced healthcare marketing and PR firms/agencies, you’ve found us! We have worked with many different physician practices, medical clinics and hospitals.

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation.