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Pharmaceutical Data + Prescription Analytics Marketing Case Study

When a leader in healthcare information, pharmaceutical market intelligence and prescription data analytics needed help further penetrating one of its largest accounts, its leadership team retained Synergy Marketing Group, an experienced medical informatics & pharmaceutical marketing firm, to document and cross-promote successes across the client’s different business units, develop a communications vehicle to reach internal buyers and create a referral program.

The Medical Informatics + Pharmaceutical Marketing Agency’s Approach

Synergy worked with the company’s sales team to document a series of case studies specific to its largest client (a global pharmaceutical company), develop a database of potential decision-makers among the clients’ 10+ other divisions, create an e-newsletter to stay top-of-mind and introduce an incentive program to encourage clients to offer referrals. In addition to generating qualified referrals that resulted in new revenue, the internal communications program produced other unexpected benefits. The extra attention and activity from the initiative resulted in increased customer satisfaction, contract extensions and increased revenue from the original client.

Over the last 10 years, Synergy has earned the reputation as one of the most trusted medical informatics and pharmaceutical marketing firms/ agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

6 Months

Loyalty program expanded largest account.

Successes