Let us make a measurable impact.

Don’t wait, let's connect today!

First Name*
Last Name*
Email*
Phone*
Country*
Zip Code*
I would like to:*
Your Company Name*
Your Job Title*
Your Industry
Industry Details
Tell us more about what you are trying to accomplish.
Feel free to upload your Business Plan, Marketing Plan or RFP in .PDF or MS Word format.
Current or Last Employer*
Current or Last Job Title*
Available Start Date*
Preferred Location(s)*
Years of Professional Experience*
Areas of Functional Expertise*
Other Expertise
Desired Position*
Other Interested Position
Employment Type
Resume & Cover Letter*
Upload your cover letter + resume as ONE document in .PDF or MS Word format.
Enter the code from above.
privacy policy.

NoInk Mobile Sales Force Automation: Medical Device Software Marketing Case Study

NoInk Communications is a mobile sales force automation software company that specialized in applications for the medical device sector. The company needed help establishing credibility, increasing awareness, generating qualified sales leads and creating perceived valuation to facilitate its long-term exit strategy of being acquired. NoInk retained Synergy Marketing Group, an experienced medical device and software marketing firm/ agency, to tackle these challenges.

The Medical Device Software Marketing Agency’s Approach

Synergy leveraged its experience in the healthcare industry to refine NoInk’s brand position to better resonate with global medical device manufacturers, hospitals and surgeons. The agency also developed a marketing and PR plan to establish industry wide credibility and increase worldwide awareness. This included updating NoInk’s website, creating sales and marketing materials, conducting e-mail marketing campaigns, facilitating user groups, collaborating with customers to co-author case studies and white papers, supporting tradeshows and sales initiatives and implementing an aggressive public relations campaign. NoInk’s promotional investment paid off. As a result of the high profile media exposure and customer endorsements, one of the company’s largest competitors took interest and eventually purchased NoInk in a landmark deal.

Over the last 10 years, Synergy has earned the reputation as one of the most trusted healthcare, medical device and software marketing firms/agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

4-Year Exit Strategy

Strategic marketing + PR campaigns resulted in lucrative acquisition.

Successes