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Online Bill Payment Software Marketing Case Study

When an online bill payment software company that designed applications specifically for local government agencies, municipalities, cities, towns and counties wanted to significantly expand the business nationally, it partnered with Synergy Marketing Group, an experienced government and technology – software marketing and public relations (PR) firm. The agency was retained to develop a brand that could compete on a national level, establish credibility in the government sector, reach elected officials across the country and generate qualified sales leads and referrals.

The Government Software Marketing + PR Agency’s Approach

To accomplish these goals, Synergy created a new brand for the organization and a marketing plan to aggressively promote the online credit card processing software. The campaign included a new website designed to generate and convert qualified sales leads, search engine optimization (SEO), social media, e-mail marketing, direct mail, tradeshow support, advertising, PR and media relations. Within weeks of launching the marketing program, the company began receiving a steady stream of qualified in-bound sales leads from around the country.

If you are looking for one of the industry’s most experienced government marketing and public relations (PR) firms/agencies, you’ve found us! We’ve worked with a variety of companies targeting municipalities, cities, counties and towns across the country.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

#1 Choice

Targeted marketing + PR campaigns boosted qualified sales leads.

Successes