Legal + Law Firms Marketing Case Study
When a company that provides legal coaching and training services to law firms, government agencies and corporate legal departments wanted to significantly expand the business, its owner realized she needed to create a compelling brand, establish credibility in the industry, reach legal executives nationwide and generate referrals. To help with this initiative, the firm retained Synergy Marketing Group, an experienced legal and law firms marketing and public relations (PR) agency.
The Legal + Law Firm Marketing + PR Agency’s Approach
Synergy created a brand and marketing plan to aggressively promote the legal coaching and training firm. The campaign included a custom photo shoot of the business owner, website development, search engine optimization (SEO), blogging, social media, e-mail marketing and public relations. Within a week of launching the marketing program, the new website was ranking #1 on Google for target keyword phrases.
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