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Technology Training Center Marketing Firm Case Study

One of the Midwest’s largest technology service providers and IT training centers needed help growing its service division in a highly competitive marketplace and maintaining enrollment levels in its technical education center. The company retained Synergy Marketing Group, an experienced technology and higher education marketing and public relations (PR) firm/agency, to help accomplish its business objectives.

The Marketing Agency’s Approach for the Technology Training Center

Synergy leveraged its combined experience in technology marketing and higher education marketing to develop a strategic marketing and lead generation plan. The agency promoted the training center’s technology services to mid-sized business executives through PR/media relations, direct mail and e-mail marketing. It marketed the company’s technical training programs to IT professionals through advertising, direct mail, on-site events and establishing partnerships with large corporate HR and outplacement professionals. Through the engagement Synergy helped the technology training center introduce several new IT services and technology certification classes. These innovative launches significantly increased credibility, expanded awareness and generated new revenue for the company.

We have 10 years of experience marketing IT services and technical training programs. Today Synergy is known in the industry as one of the most effective technology and higher education marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

#1 Choice

Targeted marketing + PR campaigns resulted in increased demand.

Successes