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Energy Industry Marketing Case Study

An international combustion hardware parts supplier to land-based gas turbine manufacturers (OEMs), government and municipal owned utilities and repair shops retained Synergy Marketing Group, an experienced government and industrial marketing and public relations (PR) firm/agency, to help it establish credibility in a competitive marketplace, increase awareness among global buyers and generate a steady stream of qualified sales leads.

The Marketing Approach for the Power + Energy Company

Synergy developed a strong, professional brand designed to resonate with this energy industry company’s buyers, procurement professionals at global OEMs, government officials and owners of gas turbine repair shops. The agency translated the brand into an identity system and sales/marketing materials. Synergy then implemented an aggressive global lead generation program. This included a website, PR/media relations, tradeshow promotions, direct mail, advertisements, Internet marketing, search engine optimization, link building and e-mail marketing. The marketing initiative resulted in an increase in industry-wide awareness and a steady flow of qualified sales leads.

If you are targeting government buyers or OEMs and need a marketing partner that knows how to reach, appeal and influence their procurement agents, please contact us. Over the last 10 years, Synergy has earned the reputation as one of the most effective industrial and government marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

#1 Choice

Targeted marketing + PR campaigns resulted in increased demand.

Successes