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Plastics Recycling Marketing Firm Case Study

When the executive team of a world leader in industrial plastics separation, recycling, recovery and contamination removal decided to invest the resources necessary to capture significantly more market share, they sought out a strategic marketing partner to help them achieve this ambitious goal. Synergy Marketing Group, an experienced Green manufacturing marketing and public relations (PR) firm, became the agency of record.

The Plastics Recycling Marketing Agency’s Approach

Synergy leveraged its combined experience in Green/environmental marketing and manufacturing marketing to develop a strategic marketing and lead generation plan to reach international OEMs (original equipment manufacturers), government agencies, resin producers and plastics brokers. The agency re-branded the organization to position it as a world-class leader in corporate recycling initiatives, developed a new website designed to capture online demand, supported its sales team with updated sales/marketing materials, conducted trade PR/media relations to raise the profile of its executives and conducted e-mail and direct mail marketing to drive sales. The marketing efforts resulted in improved credibility, increased industry-wide awareness and a steady influx of qualified sales leads.

We have extensive experience promoting environmentally-friendly manufacturers and eco-friendly manufacturing processes. Synergy is known in the industry as one of the most effective Green manufacturing marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

#1 Choice

Targeted marketing + PR campaigns resulted in increased demand.

Successes