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Military Base Retained PR Firm to Provide Media Training to Prepare Spokespeople for Major Announcement

Synergy Marketing Group, an experienced government and military marketing and public relations (PR) firm, was retained to provide media training to senior officials at a U.S. Army facility. The agency was commissioned to help army personnel and prime contractors prepare and respond to media inquiries about the impending closure of the military installation.

The Military Marketing + PR Agency’s Approach to Media Training

Synergy collaborated with military officials to identify issues on which the media would focus. These ranged from environmental and safety concerns and local unemployment levels to ownership of the land and plans for reuse. Synergy then drafted anticipated questions as well as recommended responses. Once all of the messaging was developed and approved, Synergy facilitated a full-day media training session. Each member of the team had the opportunity to practice delivering the key messages in on-camera mock interview settings and replay the footage multiple times. The intensive program included feedback on word choice, grammar, facial expression, eye contact, energy level, dress, grooming and body language. The agency also provided participants with a tutorial on techniques and etiquette for conducting successful media interviews. At the end of a long, yet productive day, all of the participants performed well, felt confident and were prepared for the upcoming media interactions.

As one of the most accomplished government and military marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas, Synergy Marketing Group has 10 years of experience providing executive level media training and crisis communications management.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

100% Confidence

Intensive media training program left participants completely prepared.

Successes