Medical Supplies + Equipment Manufacturing Marketing Firm’s Case Study
When one of the world’s largest anesthesia and respiratory medical supply and equipment manufacturers introduced its newest product, an innovative video laryngoscope, it needed help generating industry-wide buzz and driving pre-orders. To do so, the medical supplies company partnered with Synergy Marketing Group, an experienced medical supply and equipment marketing and public relations (PR) firm/agency.
The Medical Supply Marketing + Public Relations Agency’s Approach
The medical supply and equipment maker planned to debut the new product at an upcoming international tradeshow. To support the high profile industry launch, the company wanted to create a new website, jump start Internet marketing and generate publicity in the trade magazines (ahead of the advertising). Synergy helped develop the new product’s brand positioning, competitive differentiators, feature profile and technical description. The marketing initiative also included launching a new website designed to generate leads and support global distributors. Synergy provided website strategy, competitive research, keyword research, search engine optimization, link building, lead generation and conversion best practices and SEO copywriting. Immediately after launch, the new website ranked organically at the top of search engines for target keyword phrases. This attracts qualified sales leads from across the globe.
If you need help marketing medical supplies, equipment or products, please contact us. We have extensive experience in the industry and we’ve earned a reputation as one of the most trusted medical supply and equipment marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.
Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.