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Medical Event Planning Firm Case Study

When the leadership team of a leading blood testing and medical educational center specializing in diagnosis and treatment of bleeding and clotting disorders needed help establishing credibility, raising awareness and creating demand for its national CME medical conferences and symposia, it sought out a strategic partner with a strong background in medical marketing. The medical company selected Synergy Marketing Group, an experienced medical event planning and marketing and public relations (PR) firm/ agency, to tackle the challenge.

The Medical Event Planning + Marketing Agency’s Approach

Synergy leveraged its combined experience in medical marketing and higher education marketing to develop a strategic marketing plan to reach physicians, diagnostic equipment manufacturers and hospital laboratory directors and technicians nationwide. The agency re-branded the medical company to position it as an educational leader, developed a new website designed to generate qualified sales leads for laboratory services and create interest in the company’s CME educational programs, supported the company’s sales team with updated sales/marketing materials, conducted local and trade PR/media relations, conducted e-mail and direct mail marketing to drive sales and event attendance and launched advertising campaigns to promote the events. The marketing efforts resulted in higher attendance, higher revenue and higher margins on the educational events than any previous year.

We have extensive industry experience and are known as one of the most effective medical event, conference, tradeshow or symposium marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.

If you need help promoting a CME program or event, please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

#1 Choice

Strategic event planning + marketing increased attendance, revenue and profitability.

Successes