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Medical Device Marketing, Ad + PR Agency’s Case Study

When the executive team of a world-leading medical device manufacturer and distributor decided to actively pursue the significant online market demand for its 2,500 products (which include airway management, anesthesia and respiratory medical devices, equipment and supplies), it partnered with Synergy Marketing Group, an experienced medical device marketing, advertising and public relations (PR) firm/agency, for SEO and Internet marketing.

Medical Device Marketing, Adertising + Public Relations Firm’s Approach

Part of capturing online demand for the company’s medical devices included updating the company’s brand. Synergy played an active role in the medical device manufacturer’s re-branding process. This included evolving its brand positioning, product segmentation and descriptions and leadership profiles. The marketing initiative also included launching a new website designed to generate sales leads and support global distributors. Synergy provided site performance benchmarking, website strategy, competitive research, keyword research, search engine optimization, link building, lead generation and conversion best practices and SEO copywriting. Immediately after launch, the new website ranked organically at the top of search engines for target keyword phrases. This attracts qualified sales leads from around the globe.

If you need help promoting medical devices, please contact us. We have extensive experience in the industry and we’ve earned a reputation as one of the top medical device marketing, advertising and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

#1 Choice

Strategic SEO + website design resulted in increased demand.

Successes