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Medical Device Ad Agency Case Study

A medical device manufacturer of orthopedic products for children needed to tell its unique story, establish credibility and raise awareness in the international medical community. Its executive leadership team wanted a marketing partner with extensive industry knowledge and strong creative vision. The company retained Synergy Marketing Group, an experienced medical device advertising agency, to help tackle its business challenges.

The Medical Device Advertising Agency’s Approach

Synergy leveraged its long-history and prior experience marketing medical devices to develop a strategic and creative promotional campaign that would appeal to surgeons, referring physicians, parents and children. The plan included a national advertising campaign along with aggressive trade PR/media relations. The colorful, fun and vibrant advertisements were designed to personalize and humanize the medical devices by pairing each implement with an active child. The PR campaign was designed to use surgeon and parent testimonials to endorse the child-size medical devices. Together, the advertising and public relations programs would raise the company’s profile, leave a positive impression on the marketplace and prompt influencers and decision makers to choose this medical device company.

If you need help promoting medical devices, please contact us. We have extensive industry experience and are known as one of the most capable medical device advertising agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

#1 Choice

Emotional ad campaigns appealed to surgeons, physicians and parents.

Successes