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Higher Education Marketing + PR Case Study

A creative education college system specializing in degree programs for design, media arts, fashion and culinary arts operates 45 campuses across North America. When the school was launching its 31st campus, it selected Synergy Marketing Group, a proven higher education marketing and public relations (PR) firm/agency.

The Higher Education Marketing + Public Relations Agency’s Approach

The new college campus marketing and PR launch campaign included a combination of public relations, media relations, community relations, government relations, event planning and promotion, direct mail and advertising. As a result of our efforts, the school met all of its goals for hiring, student applications and enrollment. Additionally, we generated sustained press coverage throughout the launch cycle, introduced the local president to the VIP business community, planned a well-attended ribbon-cutting grand opening event and paved the way for future degree program roll-outs.

If you are launching a new university or college campus, new technical training school or program, or need help marketing an existing educational institution, please contact us. We have extensive experience in the industry and we’ve earned a reputation as one of the top higher education marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

6 Months

Sustained pre-launch buzz resulted in record first semester enrollment.

Successes