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Government Website Development Firm Partners With Marketing Agency to Increase Awareness + Drive Business

A government website development firm that provides content management systems to local, state and federal government agencies retained Synergy Marketing Group, an experienced technology and government marketing and public relations (PR) firm/agency, to help establish credibility, expand industry exposure, generate qualified sales leads and increase company valuation.

The Marketing Approach for the Government Website Development Firm

The first steps in helping the company achieve its business objectives included in-depth customer, competitive and industry research. Synergy used the resulting data to guide the evolution of the company’s brand position, target customer profiles, competitive differentiators, product segmentation and service descriptions. Ironically, despite the fact that the company is a web development firm, its own website was not an effective lead generation and lead conversion tool. Synergy provided website strategy, usability best practices, navigation recommendations, web design, SEO copywriting and file and image naming standards. The new website was developed using the company’s own CMS. Once the new site was live, Synergy implemented a national promotional campaign that kept the company in front of their target prospects. It included PR/media relations, e-mail marketing, Internet marketing, search engine optimization, link building, direct mail and SEO content development (case studies and white papers).

If you are targeting government buyers and need a marketing partner that knows how to reach, appeal and influence their purchasing decisions, please contact us. Over the last 10 years, Synergy has earned the reputation as one of the most effective technology and government marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

#1 Choice

Targeted SEO + Internet marketing resulted in increased demand.

Successes