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Higher Education Marketing Case Study

A higher education institution that was founded in 1966 to offer medical laboratory technician training programs expanded its curriculum over the years include other healthcare educational programs, such as medical assistant, dental assistant, massage therapist and personal fitness training programs. With all of this change, the school’s leadership team needed quantifiable data to determine if the current brand was accurate, relevant and strong enough to support future expansion plans. The school retained Synergy Marketing Group, an experienced higher education marketing and public relations (PR) firm, to conduct a brand audit and market analysis.

The Higher Education Marketing + Public Relations Agency’s Approach

We conducted an extensive research initiative analyzing internal factors such as the consistent utilization of messaging and imagery, staff scripting and knowledge, sales and marketing materials, lead generation efforts and customer service methodologies. We also evaluated external factors such as the competitive landscape, student feedback and local employers’ perspectives. In addition, we calculated market opportunity based on targeted educational programs and geographic markets. Our market research study culminated in a comprehensive report of recommendations on how the school can best leverage its brand assets to capture more market share now and well into the future.

If you are launching a new university or college campus, new technical training school or program, or need help marketing an existing educational institution, please contact us. We have extensive experience in the industry and we’ve earned a reputation as one of the top higher education marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

100% Confidence

Marketing research + strategic planning resulted in quantifiable business intelligence.

Successes