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Bank’s College Loan Program Media Training Case Study

A large needed help training its management team to deliver key messages about a new loan program for college students. The executives would be using the talking points in a TV and radio advertising campaign, national public relations initiative and public speaking circuit. The bank wanted its leadership team to stick to the scripted messaging, yet personalize it to connect with college students and their parents. The company hired Synergy Marketing Group, an experienced financial services and higher education PR and ad agency, to provide media training services.

Bank’s Media Training Strategy for a New College Loan Program

Synergy facilitated a full day media training program for the bank’s executive team. It included reviewing the approved key messages, learning ways to customize the script and delivering the talking points on camera. The intensive program included techniques and feedback on word choice, grammar, facial expression, eye contact, energy level, dress, grooming and body language. Each member of the leadership team had the opportunity to practice on-camera and replay the footage multiple times. At the end of a long, yet productive day, all of the participants performed well, felt confident and were prepared to the upcoming promotional campaign. The client reported that the management team exceeded expectations throughout the successful campaign.

Over the last 10 years, Synergy has earned the reputation as one of the most capable banking, financial services and higher education marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

100% Confidence

Intensive media training program left executives prepared.

Successes