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Cloud Computing + Virtualization Firm Retained Technology Marketing Agency to Create Its Brand + Handle Its Launch

When one of the market’s earliest pioneers in cloud computing first launched, its leadership team retained Synergy Marketing Group, an experienced technology marketing and public relations (PR) firm/agency, to create a memorable and credible brand, educate the market about a new technology, increase awareness among target decision makers and generate qualified sales leads.

The Cloud Computing Marketing + PR Agency’s Approach

Synergy conducted extensive marketing research to help the cloud computing firm define its services, identify high potential market segments, differentiate itself from traditional technology service companies and address objections in the sales process. The agency’s research also resulted in a strategic marketing plan that outlined an aggressive lead generation program, a new brand and identity system, a business plan used to pursue additional funding and grants, and the content needed to develop a comprehensive sales and marketing tool kit that included a website, sales sheets, brochures, presentations and videos. The go-to-market plan included a series of CIO and CTO round table presentations, a high profile VIP grand opening event, PR/media relations blitz, direct mail campaign and e-mail marketing campaign targeting IT decision makers. The culmination of six months of planning and promotion resulted in marketplace saturation, sustained industry buzz, a growing database of qualified prospects and many new revenue opportunities.

Over the last 10 years, Synergy has earned the reputation as one of the most knowledgeable cloud computing, virtualization and software-as-a-service (SaaS) marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

6 Months

Aggressive launch strategy resulted in credibility, awareness and buzz.

Successes