Biotechnology Internet Marketing Firm’s Case Study
An international manufacturer and supplier of high purity proteins, biological fluids and tissue, fine biochemicals, antibodies, coenzymes and biomarkers wanted to generate more qualified sales leads, increase online purchases of its hundreds of products and ultimately capture more market share. To accomplish this, the company needed an updated brand, new e-commerce website and aggressive search engine optimization. Synergy Marketing Group, an experienced biotechnology marketing and public relations (PR) firm/agency, played an active role in this initiative.
Biotechnology Internet Marketing + Public Relations Agency’s Approach
The first steps in helping the biotechnology company achieve its business objectives included in-depth customer, competitive and industry research. Synergy used the resulting data to guide the evolution of the company’s brand position, customer profiling, competitive differentiators, product segmentation, service descriptions and website strategy. The biotechnology marketing agency improved the user experience of the new e-commerce website through color and image recommendations as well as strategic changes to the website’s navigation, product organization and search features, page and section labeling and special offers and promotions. The initiative resulted in an increase in lead-to-sale conversion of online products, improved organic SEO rankings for target products and promotion of value-add services.
If you need help marketing biotechnology products or biological materials or supplies, please contact us. We have extensive experience in the industry and we’ve earned a reputation as one of the most trusted biotechnology marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.
Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.