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Alliance Home Healthcare: Healthcare Marketing Case Study

Alliance, a home healthcare company wanted to establish its position as a dominate provider in the marketplace to attract the top employees, grow its patient base and increase referrals from its vast network of resources. To accomplish this, the company needed to update its brand image, develop compelling sales & marketing materials and significantly increase awareness in the community. To assist with these strategic marketing initiatives, Alliance partnered with Synergy Marketing Group, an experienced healthcare marketing agency.

The Healthcare Marketing Agency’s Approach

Alliance’s new marketing initiative involved a complete brand refresh, including new logo, tagline and color scheme. Synergy also developed a new SEO website for the home healthcare company and launched direct mail, e-mail marketing, search engine optimization, public relations, advertising and social media campaigns. The agency’s efforts resulted in a sustained buzz, top-of-mind awareness and a consistent flow of job applicants, in-bound patient leads and qualified referrals.

If you are looking for one of the industry’s most experienced healthcare marketing firms/ agencies, you’ve found us! We have worked with many different patient populations and therapeutic specialty areas across the country.

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

6 Months

Targeted marketing + PR campaigns boosted patient volume.

Successes