InfraWare Medical Software Hires Synergy to Boost Marketing Efforts
After significant regional success, InfraWare, a speech recognition technology firm, was ready to expand nationally. The company retained Synergy Marketing Group, one of the industry’s most experienced healthcare software marketing agencies, to create a brand identity and value proposition that would differentiate the company in a competitive medical marketplace, increase awareness among target buyers and influencers and generate qualified sales leads.
The Healthcare Software Marketing Agency’s Approach
After conducting an extensive national competitive market research project, Synergy developed a strategic marketing plan for the medical software company. This included an updated brand image and brand position, a new SEO website designed to attract online buyers, e-mail marketing, tradeshow promotions, sales training and support, PR/media relations, direct mail, advertising, Internet marketing and search engine optimization. The agency worked side-by-side with the company’s sales team to target, qualify and convert leads. The marketing program resulted in high-profile industry exposure, a methodical process for qualifying sales leads, a growing database of prospects and many new revenue opportunities.
Over the last 10 years, Synergy has earned the reputation as one of the most capable healthcare software-as-a-service (SaaS) marketing agencies in Indianapolis, St. Louis or Dallas.
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