Smart Technology Software Marketing + PR Case Study
Synergy was approached by a technology company that offers cloud-based machine-to-machine (M2M) technology, which includes custom software applications, global wireless network connectivity, embedded devices and data management, all delivered through a unique platform-as-a-service (PaaS) model. Its solutions are ideally suited for the smart energy market because they help track, control and reduce energy consumption. When the company was ready to aggressively pursue several global opportunities, it retained Synergy Marketing Group, an experienced Green and smart technology software marketing and public relations (PR) firm/agency, to significantly increase its profile in the industry.
The Green Technology Marketing + Public Relations Agency’s Approach
Synergy updated the technology company’s brand and created a strong industry presence to position the company as an international leader in the emerging M2M smart technology space. The agency used a variety of environmentally-friendly and Green marketing strategies to quickly and effectively reach the global marketplace. These included a new lead generation website, blogging, social media, search engine optimization (SEO), Internet marketing, link building, e-mail marketing, media relations and tradeshow support.
If you are looking for one of the industry’s most experienced Green and smart technology software marketing and public relations (PR) firms/agencies, you’ve found us! We have worked with many different types of technology, IT services and software companies.
Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.