Genesis Plastics Welding: Green Manufacturing Marketing Case Study
Genesis Plastics Welding is an international plastics & polymer contract manufacturer specializing in environmentally-friendly manufacturing materials and processes. Over the last 25 years, the company has successfully served the healthcare, military, automotive & consumer goods sectors. In 2008, Genesis wanted to aggressively expand its business and gain significantly more market share. To achieve this objective, it retained Synergy Marketing Group, a Green manufacturing marketing firm. We’ve been working together as strategic partners ever since.
Green Manufacturing Marketing Agency’s Approach
As Genesis’ full service outsourced marketing department, Synergy created an eco-friendly brand image and launched several marketing campaigns to promote the new Green brand. Over the years, Synergy has continued to help the company increase awareness among target decision-makers, promote its proprietary technology, establish credibility in the industry, support its sales team and generate a steady flow of qualified in-bound sales leads.
Synergy uses a variety of environmentally-friendly and Green marketing strategies to quickly, consistently and effectively reach the global marketplace. These include an SEO, lead generation website, blogging, social media, Internet marketing, link building, e-mail marketing, print-free sales material, online advertising, media relations and tradeshow support. Through these eco-friendly marketing efforts, Genesis has reached thousands of target companies around the world.
If you are looking for one of the industry’s most experienced Green manufacturing marketing firms/ agencies, you’ve found us! We have worked with a variety of OEMs, suppliers, contractors, fabricators and processors worldwide.
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