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IU Health Family & Sports Medicine Practice Selects Healthcare Marketing Firm: Synergy

The downtown IU Family & Sports Medicine Practice appeared to have all the right ingredients for success: connections to a large reputable healthcare system, heavily-populated location, convenient same-day appointments and expanded hours and partnerships with major health insurance providers. Despite all of these advantages, the medical practice struggled to meet and maintain target patient volumes. The practice’s leadership team retained Synergy Marketing Group, an experienced healthcare marketing firm/ agency, to help affect positive change.

The Healthcare Marketing Agency’s Approach to Medical Practice Promotion

Synergy leveraged the medical practice’s affiliation with a major university and healthcare system to update its brand image and create instant credibility. The agency then implemented an aggressive Internet marketing campaign to increase awareness, capture demand and generate qualified leads. This included developing a new geo-targeted SEO website, conducting extensive offsite SEO and link building, launching an online PR campaign and creating e-mail marketing campaigns targeting downtown employees and residents. As a result of Synergy’s efforts, the practice’s website ranks #1 on Google, Yahoo! and Bing for target keyword phrases.

If you are looking for one of the industry’s most experienced medical and healthcare marketing firms/ agencies, you’ve found us! We have worked with many different physician practices, surgical centers, medical clinics and hospitals.

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation with one of our marketing experts.