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iSALUS Mobile & SaaS EMR + EHR: Healthcare Software Marketing Case Study

iSALUS is an established medical practice management & medical billing software company with ambitious expansion plans. When the firm added mobile and software-as-a-service (SaaS) EMR & EHR software to its primary feature set, it needed a strategic plan to guide its product launch, sales efforts and marketing investments. The company also needed quantifiable market intelligence about the competitive landscape and help identifying key market opportunities it could leverage to its advantage. To undertake these critical objectives, iSALUS retained Synergy Marketing Group, a top healthcare software marketing agency with extensive experience in medical software product launches, national marketing and lead generation.

The Healthcare Software Marketing Agency’s Approach to a New EMR + EHR Product Launch

Through a strategic planning and market research project for iSALUS, Synergy analyzed internal factors such as current customer profile, product mix, pricing model, technology requirements, existing sales and marketing materials, previous lead generation efforts and technical support methodologies. The agency also evaluated external factors such as the competitive EMR software landscape, customer and prospect feedback and medical software industry analyst projections. In addition, Synergy calculated market opportunity based on targeted physician practice/ medical clinic/ hospital size, buyer knowledge level, competitive saturation and federal stimulus grants aimed at specific geographic markets. Our quantifiable market research study culminated in a comprehensive strategic marketing plan of recommendations that outlined how iSALUS could best leverage its existing resources to capture more market share now and well into the future.

If you are looking for one of the industry’s most experienced EMR-EHR, medical practice management and medical billing software marketing firms/ agencies, you’ve found us! We have worked with healthcare software and medical software companies worldwide.

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation with one of our marketing experts.

Measured Marketing Metric

100% Confidence

Marketing research + strategic planning resulted in quantifiable business intelligence.

Successes