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Data Center Marketing Case Study

The flagship company in a national network of eight commercial data centers has invested $30 million in its SAS 70 Type II compliant operation, which includes a 55,000 square foot data center, network operations center and disaster recovery center. Its goal has always been to achieve and maintain dominant market share in the IT infrastructure sector. In 2004, the company retained Synergy Marketing Group, an experienced data center, green/smart technology and cloud computing/ virtualization marketing and public relations (PR) firm/agency. We’ve been working together ever since.

The Data Center Marketing + Public Relations Agency’s Approach

As the data center’s full-service outsourced marketing and PR department, Synergy has helped the technology company continue to increase awareness among IT decision-makers, promote its extensive continuum of services, build and cultivate a network of trusted referral sources, support its sales team and generate a steady flow of qualified in-bound leads. Additionally, Synergy has led the company through multiple re-branding initiatives as the company has changed names, corporate ownership and management through the years.

Because of Synergy’s reputation as an eco-friendly/Green marketing and PR firm, the data center asked the agency to help it launch and promote a new environmentally-friendly service: virtualization/cloud computing technology which utilizes less power and cooling capacity than traditional computing and network systems. Synergy used a variety of proven eco-friendly and Green marketing strategies to effectively position the company as a leader in this emerging industry. The environmentally-friendly marketing efforts included a new lead generating website, blogging, social media, search engine optimization (SEO), Internet advertising, e-mail marketing and print-free electronic sales materials.

If you are looking for one of the industry’s most experienced data center, green/smart technology and cloud computing/virtualization technology marketing and public relations (PR) firms/agencies, you’ve found us! We have worked with many different types of technology services, software and hardware companies.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.