ImmuneWorks: National Clinical Trials Marketing Case Study
Founded by a team of accomplished researchers, ImmuneWorks was formed in 2006 to develop and commercialize new medical treatments for serious autoimmune diseases of the lung. After a breakthrough scientific discovery, the biotechnology company earned FDA approval to start clinical trials on its new orphan drug and received financial backing from a large pharmaceutical company. At this point, ImmuneWorks partnered with Synergy Marketing Group, one of the industry’s most experienced biotechnology, pharmaceutical and clinical trials marketing firms, to update its brand image, establish credibility in the medical community and raise awareness among target patient populations to drive enrollment in its national drug research study.
The Clinical Trial Marketing Firm’s Approach to National Patient Recruitment
Synergy updated ImmuneWorks’ brand image and message to reflect the biotechnology firm’s impressive scientific accomplishments and potential to save lives. The clinical trials marketing agency’s work included a new geo-targeted SEO website designed to promote national drug research studies and recruit patients in a dozen cities; PR and media relations in all clinical trial site markets; extensive search engine optimization (SEO) and link building, e-mail marketing, social media, blogging and Internet marketing to raise awareness among web-savvy patients, treating physicians and friends and family. The marketing efforts resulted in a successful Phase I clinical trial.
If you are looking for one of the industry’s most experienced biotechnology, pharmaceutical and clinical trials marketing firms, you’ve found us! We have worked with a variety of biotech, medical device and pharma companies worldwide. We also work with research facilities and clinical trial sites that need help promoting studies and recruiting patients.
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