Clinical Trials Marketing + PR Case Study

Founded by a team of accomplished researchers, a biotechnology firm was formed in 2006 to develop and commercialize treatments for serious autoimmune diseases of the lung. After a breakthrough scientific discovery, the biotech firm received FDA approval to start human clinical trials and financial backing from a large pharmaceutical company. At this point, the company partnered with Synergy Marketing Group, an experienced biotechnology and pharmaceutical clinical trial marketing and public relations (PR) firm/agency, to evolve its brand, establish credibility in the national medical community and raise awareness among target patient populations to drive enrollment in its Phase I clinical trial to test its orphan drug.

The Clinical Trial Marketing + Public Relations Agency’s Approach

Synergy created an updated brand for the company that reflects the biotech firm’s impressive scientific accomplishments and potential to save lives. The agency’s work included a new website designed for clinical trial promotions and patient recruitment in nearly a dozen cities; PR and media relations in all clinical trial site markets; extensive search engine optimization (SEO), social media and Internet marketing to raise awareness among web-savvy patients; and e-mail marketing. The marketing efforts resulted in a successful Phase I clinical trial.

If you are looking for one of the industry’s most experienced biotechnology, pharmaceutical and clinical trials marketing and public relations (PR) firms/agencies, you’ve found us! We have worked with a variety of biotech, medical device and pharmaceutical companies worldwide. We also work with research facilities and trial sites that need help promoting clinical trials and recruiting patients.

Please call us at 888-284-0555 ext. 221 or fill out the form on this page to schedule a complimentary consultation.