Biopharmaceutical Marketing Case Study
Before an international cold storage and third-party logistics provider (3PL) that serves pharmaceutical companies, research institutions and government agencies worldwide reached their current level of success, the company needed a strategic marketing partner to develop a brand that could compete on a global level, increase awareness and credibility at the industry level and generate qualified sales leads from some of the world’s largest life science organizations. The company selected Synergy Marketing Group, an experienced biopharmaceutical marketing and public relations (PR) firm/agency, to tackle these challenges.
The Biopharmaceutical Marketing + Public Relations Agency’s Approach
Synergy conducted extensive marketing research and strategic marketing planning to prioritize target audience groups, profile buyers, evolve the brand position, segment services, highlight competitive differentiators and leverage the biopharmaceutical company’s leadership team, board of directors and medical advisory board to establish credibility. The agency applied the resulting data to a comprehensive lead generation and marketing program that included search engine optimization (SEO), tradeshow support, e-mail marketing, international PR/media relations, advertising and sales support. The marketing efforts resulted in a bankable brand, industry-wide awareness, increased sales leads and top organic rankings for target keywords.
If you need help marketing a biopharmaceutical company, products or services, please contact us. We have extensive experience in the industry and we’ve earned a reputation as one of the most accomplished biopharmaceutical marketing and public relations (PR) firms/agencies in Indianapolis, St. Louis or Dallas.
Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation.