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NOVACES Lean Six Sigma Process Improvement: B2B Marketing Case Study

NOVACES is an international Lean Six Sigma process and performance improvement consulting firm that specializes in the healthcare, military and manufacturing sectors. The company retained Synergy Marketing Group, one of the market’s top B2B marketing agencies, to evolve its brand, establish credibility in the global marketplace, increase industry awareness and generate qualified sales leads.

The B2B Marketing Agency’s Approach

Synergy refined NOVACES’ brand platform to better resonate with influencers and decision makers across a broad spectrum of global vertical market sectors: healthcare, military and manufacturing. This included updating and optimizing its website for SEO, developing new sales and marketing material and authoring case studies and white papers. The B2B marketing agency also developed an aggressive marketing and lead generation plan to keep NOVACES in front of potential clients. This includes high profile tradeshow promotions, PR/media relations, e-mail marketing, Internet marketing, search engine optimization (SEO), direct mail, advertising, blogging and social media. The B2B marketing program has resulted in high-profile industry exposure, qualified sales leads, a growing database of prospects and many new revenue opportunities.

Over the last 10 years, Synergy has earned the reputation as one of the most trusted B2B marketing agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation.

Measured Marketing Metric

#1 Choice

Targeted marketing campaigns resulted in increased demand.

Successes