Technology Marketing

Prescient, an enterprise document management software company targeting government agencies and large corporations, hired SMG to differentiate it in a highly competitive marketplace, increase awareness nationally, generate qualified leads and support the sales process. The Agency leveraged its vast experience in software marketing and government marketing to help Prescient achieve its goals. The Software Marketing ...  More →

Before an international cold storage and third-party logistics provider (3PL) that serves pharmaceutical companies, research institutions and government agencies worldwide reached their current level of success, the company needed a strategic marketing partner to develop a brand that could compete on a global level, increase awareness and credibility at the industry level and generate qualified ...  More →

Lantech, one of the Midwest’s largest technology training centers needed help growing its service division in a highly competitive marketplace and maintaining enrollment levels in its technical education center. The company retained Synergy Marketing Group, an experienced technology and higher education marketing and public relations (PR) firm/agency, to help accomplish its business objectives. The Marketing ...  More →

NoInk Communications is a mobile sales force automation software company that specialized in applications for the medical device sector. The company needed help establishing credibility, increasing awareness, generating qualified sales leads and creating perceived valuation to facilitate its long-term exit strategy of being acquired. NoInk retained Synergy Marketing Group, an experienced medical device and software ...  More →

When a leader in healthcare information, pharmaceutical market intelligence and prescription data analytics needed help further penetrating one of its largest accounts, its leadership team retained Synergy Marketing Group, an experienced medical informatics & pharmaceutical marketing firm, to document and cross-promote successes across the client’s different business units, develop a communications vehicle to reach internal buyers ...  More →

After significant regional success, InfraWare, a speech recognition technology firm, was ready to expand nationally.  The company retained Synergy Marketing Group, one of the industry’s most experienced healthcare software marketing agencies, to create a brand identity and value proposition that would differentiate the company in a competitive medical marketplace, increase awareness among target buyers and ...  More →