Starting a new company can be a daunting task. There are a thousand things to think about, but one of the most crucial components to any new business is building a brand strategy that provides a memorable identity to the marketplace. Sponsel CPA Group partnered with Synergy Marketing Group to create its brand because the ... More →
If your company has weathered the economic storm of the last 18 months, now is the perfect time to take advantage of paralyzed competitors. The best way to do that: by accelerating your strategic marketing efforts in a recession. You’ll be able to capture more market share — thereby increasing profitability — and spend less ... More →
Without a strategic marketing plan and well-defined budget, you are vulnerable to impulse decisions that will cost you money, but won’t generate results. Think about how many vendors call or e-mail with compelling offers (printers, advertisers, event managers, list resellers, etc). Add to these solicitations, well-intended marketing suggestions from your employees and peers. Without a ... More →
Strategic marketing can help you grow your business, generate qualified leads, improve customer retention and increase your bottom line. An effective marketing program needs direction and metrics-based goals. We can put the plans, budgets and tracking systems in place to ensure your organization realizes an ROI from your marketing investment. Synergy Marketing Group, one of ... More →