Hannon Hydraulics partnered with Synergy, one of the industry’s top B2B marketing agencies with offices in Dallas, Indianapolis and St. Louis, to transform the 35-year-old brand, penetrate a new strategic vertical market and expand globally. The result is the creation and international launch of the new Hannon Offshore Drilling Equipment brand. The B2B Marketing Agency’s Approach ... More →
As one of the B2B industry’s top lead generation consultants and consultative sales consultants, I talk to business executives every single day. While they may start the conversation by talking about specific marketing ideas, pains or needs (such as advertising, branding, search engine optimization, website development or sales promotions), what they ultimately need is lead ... More →
A contract manufacturer offering one of the industry’s only environmentally-friendly radio frequency (RF) plastics welding and heat sealing technologies wanted to aggressively expand its business in 2008 to reach global military supply manufacturers, medical device manufacturers and automotive parts manufacturers. To do so, it retained Synergy Marketing Group, a Green and eco-friendly manufacturing marketing and ... More →
Rosenthal Clinics is a 20-year old beauty spa that offers a variety of high end skin treatments, permanent hair removal (electrolysis) and massage therapy. The owners retained Synergy Marketing Group, an experienced healthcare and beauty marketing and public relations (PR) firm/agency, to differentiate the clinic from franchise competitors, expand marketplace awareness, create demand among target ... More →
A 40-year-old not-for-profit healthcare system needed help training its management team to deliver key messages about an upcoming $200 million expansion/renovation project that would add 500,000 square feet and 200 beds. The hospital hired Synergy Marketing Group, an experienced healthcare marketing and public relations (PR) firm/agency, to provide executive media training services. The Healthcare Public Relations + ... More →
Synergy Marketing Group was approached by an innovative developer of mobile sales force automation software for medical device sales reps selling to surgeons in hospitals and operating rooms. As a start-up targeting global medical device manufacturers, suppliers and distributors, the company needed help establishing credibility, increasing awareness, generating qualified sales leads and creating perceived valuation ... More →