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Strategy

Hannon Hydraulics Partners with Synergy to Boost Global Awareness + Drive Lead Generation

After meeting with several of the country’s top B2B marketing agencies, Hannon Hydraulics selected SMG to transform its 35-year-old brand, help it penetrate a new highly competitive vertical market and expand globally. The results of the partnership include the creation and launch of a new brand identity with international appeal, exposure to worldwide industrial buyers ...  More →

Onsite Selects Synergy to Leverage the Healthcare Marketing Company’s Industry Expertise

Onsite Health Diagnostics selected SMG to leverage the healthcare marketing company’s proven industry expertise.  The medical informatics firm wanted to revitalize its 15-year-old corporate image, update its value proposition to resonate with target buyers and develop a marketing program to quickly reach the national marketplace. The result of the partnership is the creation of a ...  More →

What You Really Need Your Marketing Agency to Do is Generate Leads

As one of the B2B industry’s top lead generation consultants and consultative sales consultants, I talk to business executives every single day. While they may start the conversation by talking about specific marketing ideas, pains or needs (such as advertising, branding, search engine optimization, website development or sales promotions), what they ultimately need is lead ...  More →

Peloton Wealth Management Taps Synergy for Marketing & PR

When an investment management firm with a 25-year legacy of success moved its corporate headquarters and named a new leadership team, it needed assistance increasing awareness within the business community to generate professional referrals. At this point, the firm Synergy Marketing Group, an experienced wealth, asset and investment management marketing and public relations (PR) firm/agency ...  More →

Mesh Systems, a Smart Technology Software Firm, Hired Synergy Marketing to Drive Sales

Synergy was approached by Mesh Systems, a smart technology company that offers cloud-based machine-to-machine (M2M) technology, which includes custom software applications, global wireless network connectivity, embedded devices and data management, all delivered through a unique platform-as-a-service (PaaS) model. Its solutions are ideally suited for the smart energy market because they help track, control and reduce ...  More →

GoldPoint Clinical Research Retains Synergy for Clinical Trial Marketing

When a leading clinical trial research center for central nervous system disorders needed help recruiting patients across many disease states, it retained Synergy Marketing Group, an experienced clinical trials marketing and public relations (PR) firm/agency. Pharmaceutical companies and CROs partner with the company to test new drug treatments for depression, Alzheimer’s disease, generalized anxiety disorder, ADHD, bipolar ...  More →

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Successes