Synergy Marketing Group » Restaurant Marketing

Dave & Buster’s Hires Synergy to Launch Its Largest Restaurant in the Country

Amy Zucker — Sat, 02 Jun 2012 01:08:03 +0000

When Dave & Buster’s was opening its largest restaurant in the country, it needed an experienced restaurant PR agency that could generate months of publicity to support its aggressive hiring initiatives, a series of grand opening events and ongoing promotional efforts. After interviewing several PR agencies, the restaurant ultimately selected SMG as its PR firm.

The Restaurant PR Agency’s Approach

SMG’s restaurant public relations program included media relations, community relations, social media, contests and event planning and promotion. It resulted in 50 million media impressions over several months, thousands of Facebook fans, more than 1,000 attendees at the VIP grand opening/ ribbon cutting event, hundreds of tweets and 50 media representatives at the sneak peek event. The sustained publicity blitz also enabled Dave & Buster’s to quickly fill 200 job openings and start building the loyal customer base it would need to thrive long term.

Contact SMG if you are launching a new restaurant, adding locations or need help marketing an existing restaurant. We have extensive experience marketing chains, franchises, independent restaurants and bars.

Please fill out the form on this page to schedule a complimentary consultation with one of our PR experts.

Panera Partners with Synergy Marketing to Launch New Restaurant Locations

Amy Zucker — Tue, 22 May 2012 08:15:43 +0000

Panera is one of the country’s top chain restaurants with more than 1,400 locations nationwide. When the company wanted to launch three new cafes in rapid succession, it selected Synergy Marketing Group, an experienced restaurant marketing, advertising and PR agency.

The Restaurant Marketing + Public Relations Agency’s Approach

Our restaurant marketing launch campaign included a combination of public relations, media relations, community relations, social media, event management and advertising. Our efforts resulted in significant press coverage, a series of well attended grand opening events, support from local neighborhoods, a strong following on Facebook and a positive reputation in the community. The marketing and PR also enabled the restaurant chain to meet its hiring goals and sustain sales at the new cafes.

If you are launching a new restaurant or need help marketing an existing restaurant, please contact us. We have extensive experience in the hospitality industry and we’ve earned a reputation as one of the top restaurant marketing and PR firms/agencies in Indianapolis, St. Louis or Dallas.

Please call us at 888-284-0555 ext. 222 or fill out the form on this page to schedule a complimentary consultation.

Grindstone Charley’s Partners with Top Restaurant Marketing Firms

Amy Zucker — Mon, 02 Jan 2012 02:12:06 +0000

When Grindstone Charley’s, a well-established chain, was searching for restaurant marketing firms and restaurant advertising agencies that could effectively promote its small town values, family-friendly atmosphere and inventive menu options, it turned to SMG’s vice president of creative services – a trusted marketing resource.

The Restaurant Marketing Firm’s Approach

The Agency’s exec worked closely with the restaurant’s marketing team to infuse its brand values into all of its promotional and marketing materials. This creative collaboration helped differentiate Grindstone in a highly competitive market. The restaurant’s unique brand and image are reflected in the menus, advertisements, coupons, in-store displays, direct mail pieces and e-mail campaigns. The branding exercise increased awareness, improved the restaurant’s reputation in the marketplace and boosted sales.

If you are launching a new restaurant or need help marketing an existing restaurant, please contact us. SMG has extensive experience in the hospitality industry and we’ve earned a reputation as one of the top restaurant marketing firms and restaurant advertising agencies in Indianapolis, St. Louis and Dallas.

Please fill out the form on this page to schedule a complimentary consultation with one of our experts.

Taste Cafe Selects Synergy to Launch the New Brand + Restaurant Concept

Amy Zucker — Sat, 02 Jan 2010 02:17:59 +0000

When two chefs, one from L.A. and one from New York City, were developing a new restaurant concept, they needed a marketing partner that could bring business savvy and creative inspiration to the table. They chose SMG, an experienced restaurant marketing and PR agency to help them launch the new brand and posh neighborhood eatery: Taste Cafe.

The Restaurant Marketing + PR Agency’s Approach

SMG’s first assignment was working with the restaurateurs to help them write a business plan so they could get a loan. Not only did they get the full loan amount, the banker told the two chefs they presented the most impressive business plan he had seen in a long time. The Agency’s next assignment included site selection and space planning. SMG also created the restaurant’s first logo, website, menu, advertisements and promotions. In addition, the Agency launched a PR campaign to introduce the two chefs to the media and restaurant reviewers. The promotional efforts resulted in significant press coverage, a huge buzz among local foodies and the start of what would become a generation of loyal diners.

If you are launching a new restaurant concept or need help reinvigorating an existing restaurant, contact SMG. We have extensive experience in the hospitality industry and we’re known as one of the best restaurant marketing and PR agencies in Indianapolis, St. Louis and Dallas.

Please fill out the form on this page to schedule a complimentary consultation with one of our marketing experts.